The Golden Circle is a strategic model for inspirational leadership that helps in identifying the true motivations that drive companies and entrepreneurs by answering the questions, Why?, What?, and How?. The model states that we can find the real driver of our entrepreneurial aspirations by analyzing our motivations from the inside out. Simon O. Sinek created the Golden Circle.
The Golden Circle's method is straightforward. You Begin by conveying the motivation for your Why and the emotional reasons. Then analyze How you plan to do it and What you plan to do to accomplish your goals.
Most entrepreneurs and companies communicate by beginning with what they do, then mentioning the how, and then the why they do the things they do. According to the Golden Circle principle, successful entrepreneurs and companies communicate from the inside out. They begin with the why and only then discuss the how and what aspects of what they do.
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