SWOT is an acronym that means Strengths, Weaknesses, Opportunities, and Threats. In business, SWOT Analysis is a tool that can assist during strategic planning to provide a more realistic picture of a company and the wider business environment in which it operates.
SWOT Analysis helps determine what a company does best, and may also reveal aspects of a business that hinder progress or that competitors may exploit. Overall, Swot analysis can be used to design a successful strategy for the future.
SWOT analyses are used in business models and business plans to determine the overall positioning of a company in the market.
The strengths and weaknesses of a company are internal; they are factors related to the ability of a company to use its resources to its advantage. The opportunities and threats of a company are external; they are factors outside the company that can affect the business and makes it stronger or weaker.
SWOT analysis is a vital part of business strategy. It is often used as part of a more extensive strategic planning process to help companies be more competitive and profitable.
The SWOT Analysis Diagram for PowerPoint can be integrated into your presentations and edited to fit your needs because it's fully editable within PowerPoint.