The GE-McKinsey nine-box matrix is a business strategy tool for corporations with multiple business units which is focused on identifying ways to prioritize investments across business divisions.
The strategy is used for evaluating company portfolios and evaluating the investment required for each business unit.
The GE-McKinsey Matrix is an improved variation of the BCG Matrix. The BCG Matrix has only a 4 cell matrix, but the GE McKinsey is a 9 cell matrix.
The purpose of these tools is to compare business units and assign them to groups that should be invested in, harvested, or divested.
GE McKinsey 9 Box Matrix Diagram for PowerPoint is fully editable and can be changed to your liking. You can change the graphics to fit with your company's branding.