ADKAR is a business strategy and model for creating change within an organization. ADKAR is an acronym that means: Awareness, Desire, Knowledge, Ability, and Reinforcement. ADKAR is part of Prosci methodology and works together with the PCT Model.
The ADKAR model is used to describe the phases involved in adaptive change for organizational improvement. This framework is not about specific steps for effecting change - rather it is a qualitative explanation of the phases that an organization goes through in order to effect change.
The ADKAR model is a change management model that can be used to diagnose why change efforts in organizations may have failed and what could be done to make them successful.
The ADKAR Model of Change for PowerPoint can be used to plan and visualize potential changes within an organization.